These are the expected outcomes, and we can already see in our eCommerce social media marketing accounts that brands will need to use social media for this holiday season. Paid Social Media Marketing for Retail Stores.
How to Use Social Media for eCommerce Success this Holiday Season
These findings are useful in helping us strategize and launch holiday shopping campaigns. However, we cannot predict how or how much consumers will spend this season's money until it is actually happening.
We can only be prepared. Be in stock. Develop a holistic seasonal strategy. Make sure your websites and apps are working properly. Use social media to increase our reach, buy volume, and revenue.
How can you make holiday advertising more successful with paid social? You're in luck if you work in eCommerce. Both Facebook and Instagram launched new features this year that will help advertisers make the most of their respective eCommerce capabilities. We suggest use Paid Social Media Marketing for Retail Stores.
It's Shops for Facebook, and Checkout for Instagram. With these new tools, both small and large brands can create seamless online shopping experiences by using Instagram and Facebook audiences. This section will cover best practices, tips and the new tools that can help you increase your online sales this holiday season.
1. Prioritize mobile strategies
According to Facebook's Holiday Package Report, 72% of Gen Xers have spent more time on their mobiles since the outbreak of the pandemic. 50% of Baby Boomers also spend more time using their mobiles as shelter-in-place and quarantines.
These facts combined with Salesforce's prediction that 15% of all holiday orders will be placed via social media channels, translate into an increase in reliance on mobile-first eCommerce for consumers from different demographics.
2. To avoid frustrated mobile shoppers, optimize the user experience
The Facebook Holiday Insights Report last year's holiday trends found that 82% of global shoppers experienced user experience problems when shopping online for the holidays. Advertisers need to optimize their Instagram and Facebook campaigns according to the user's experience with our brand content.
3. To ensure your engagement, perform additional quality assurance checks
These problems can be avoided. These issues can be easily fixed. Take the time to review your landing pages and ad creatives before you launch new Facebook or Instagram campaigns. This is especially important for mobile.
When it comes to creating engaging and effective social media ads, the devil is in detail. You must ensure that you create a mobile experience that is optimal so that you don’t lose money that your competitors will surely take.
4. Facebook Shops will help you expand your eCommerce capabilities
In May of this year, Facebook launched Facebook Shops as an eCommerce storefront. This was in an effort for small businesses to expand their eCommerce business. Facebook Shops allows brands to create an online storefront that is mobile-first. It can be accessed by users on both their Instagram Profile and Facebook Business Page.
5. Try Facebook Shops' design layouts
Facebook also added new layouts to Facebook Shops in July so brands could showcase single products or groups. Facebook's Commerce Manager has been updated with new insights that allow brands to track the performance of their Facebook Shops.
6. Check out your Facebook Shop before the holidays!
Brands should try Facebook Shops before we get to the holiday season. It can be used later to highlight popular holiday products. This will increase your product's visibility on Instagram and Facebook, and make it easier for people to shop online.
7. Use Instagram Checkout for conversions
Instagram Checkout was first launched in 2012 to a small number of brand accounts. It has slowly been expanding to other brands and has now become one of the most popular strategies for fashion eCommerce marketers.